1892 “Bee” Lunar New Year deck


The United States Playing Card Company approached us to design a limited-edition deck celebrating the 2025 Lunar New Year. Blending tradition with modern aesthetics, the deck honors the cultural richness of the holiday through thoughtful illustration and premium detailing.

Created as an exclusive collector’s item, the cards were gifted to select clientele as a symbol of appreciation.

Categories: Illustration, Product Design

Shuffle the Old Guard


For over 130 years, Bee Playing Cards have brought people together across generations. This campaign will showcase that by transporting Bee Cards back in time to iconic moments throughout American history. By blending legacy with a fun, playful twist, we’ll celebrate how Bee has always been a timeless part of history. Inspired by Ken Burns documentaries.

Categories: Illustration

© 2026 Jim Sullivan. All Rights Reserved.